The DOSE Effect

A neuroscientist’s powerful framework for enhancing quality of life through the regulation of four key Dopamine, Oxytocin, Serotonin, and Endorphins. 

The brain’s ability to change and adapt is one of the most powerful tools we can harness to create positive changes in our lives. Renowned neuroscientist and co-founder of Neurify, TJ Power, believes in the human ability to optimize and rewire brain chemistry to unlock one’s full potential. However, to do so, one must first implement a series of practical, life changing strategies.

The Dose Effect reveals the secrets of our brain chemistry, offering simple and accessible ways to make modifications to your lifestyle that can transform your brain. Drawing on clinical expertise and cutting-edge science, Power explores how biohacking your brain can not only enhance cognitive performance but also improve the aspects of your life that ultimately control a happier, healthier, and more productive lifestyle.

The Dose Effect proves the intrinsic connection between lifestyle factors and mental and physical wellbeing Split into four sections, this essential guidebook provides the most effective techniques for understanding the key hormones that rule our thinking and our

1. Dopamine, the motivation and reward drug of the brain.

2. Oxytocin, the “Great Facilitator of Life.”

3. Serotonin, the “Confidence Chemical.”

4. Endorphins, the chemical warriors responsible for reducing stress and pain.