{"product_id":"switch","title":"Switch","description":"\u003cp\u003e\u003cspan\u003eThe primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chapter One Book Store","offers":[{"title":"Default Title","offer_id":50608886579473,"sku":"","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/4954\/8817\/files\/Rainbow-2024-11-04T210811.870.png?v=1730747414","url":"https:\/\/chapteroneonline.com\/products\/switch","provider":"Chapter One Book Store","version":"1.0","type":"link"}